The U.S. debut
of augmen.tv takes place with the launch of Screens Up, a unique mix of eye-popping Augmented Reality (AR) synced with TV moments and fun features including mini-games and AR stickers. The free companion app, which is now available in the App Store and via Google Play, immerses Nickelodeon fans in its IP through AR delivered to mobile devices.
The app makes its debut as a robust synced second-screen experience during the “2018 Kids’ Choice Sports Awards” on Friday, July 20 at 8:00 pm (ET/PT).
In addition to the AR experience, viewers can play games, take polls, and vote on what happens in the show. After “Kids’ Choice Sports,” Screens Up will expand into an “engagement hub,” offering not only augmented experiences synced to TV moments, but also a place for other AR-fueled experiences.
The App stems from a cross-continent collaboration between Nickelodeon and four agencies/tech partners located in three countries: Monterosa, The Mill, eyecandylab, and We Are Royale.