Redefining storytelling in retail.

Have you ever seen a blue whale in the middle of a flagship store? Together with adidas, we are bringing the story of their sustainability initiative to life. During the 2019 holiday season, we turn the Paris flagship store Champs-Élysées into an ocean.




By simply holding a smartphone in front of the screen in the store, you can observe the tremendous impact and the effects of consumption and plastic usage on the planet. The customer finds himself in an AR Ocean World. A giant whale orbits the user but is surrounded by plastic waste floating in the water. The user is then asked to help collect the ocean garbage and experience how it turns into small plastic particles, spins into a thread and transforms into the latest shoe in the Parley collection.




Customers who have the adidas app will receive a notification at the Paris store to discover the experience. The project integrates the existing digital signage in the store into the storytelling to serve both brand building and sales growth.


The underlying augmen.tv technology can find and track the digital signage in the retail environment, and triggers the right experience at the right time, which enables you to dive into the ocean within a fraction of seconds.